![]() One night, talking with one of her sisters, she realized there was a need in the beauty market for products for women of color and that’s how her amazing product came to life. When it comes to the inception of The Beem Box, Nimi takes us back to a time when she was not happy with her day-to-day routine as an engineer.Inside the beauty community, a lot of brands provide and create a wide variety of makeup products but deeper and darker skin tones are often left out.The company that Nimi has created, The Beem Box, makes it easier for ladies of color to find the products that fit their skin perfectly.Today on the show we talk about inclusive conversations and much more As seen in various media outlets, including Elle, Cosmo, and Cratejoy, Nimi wears many hats as the owner of The Beem Box, overseeing acquisition, supply chain, sales, strategic planning, and of course PR! Nimi started The Beem Box to create a community that admires and acknowledges those who are often left out of the beauty conversation, and to provide well-suited makeup products for deeper and darker skin tones. To learn more about Jim Beam, visit Founder: Nimi Fafowora, Inclusive Conversations, Credibility + Champagneīeauty comes in all shapes, sizes and shades: this is what today’s guest strongly advocates for and believes! Nimi Fafowora is the founder and owner of The Beem Box: a beauty subscription box for black, Indigenous and people of color. The ad was directed by Noam Murro with creative by Leo Burnett and the new Jim Beam visual design was created in partnership with Turner Duckworth. The new campaign will be featured across all media channels, including broadcast, streaming, digital and social. and Japan in June and then follow globally. From its logo featuring the iconic rosette, packaging, website and all consumer touchpoints, the visual identity will debut in the U.S. It continues the down-to-earth warmth and welcoming informality that the brand is known for. ![]() Honoring the DNA of the brand, the refreshed visual identity started with an exploration of Jim Beam through the generations. The ad captures a moment of human connection by showcasing a community united in a spontaneous moment of joy – whether at a bar with close friends or ones you’ve just met – that reflects the welcoming spirit of Jim Beam. Set to the tune of one of the most iconic connection songs, “Sweet Caroline” by musical artist Neil Diamond, the spot leans directly into the new campaign ethos that people are good for you. Launching today in the U.S., the new spot, including :15, :30, and :60 second versions, marks the start of a global campaign for Jim Beam that will debut in additional markets later this year. ![]() Our new global brand campaign puts our authenticity and warmth on full display and reminds audiences that there’s no feeling more special than being around other people.” “Jim Beam is an iconic brand that has celebrated the power of human connection for over two hundred years, going back to the front porch of the Beam family home where everyone was welcome. “We started this process by going back to our heritage as a brand crafted through the generations by the first family of bourbon,” says Jim Beam Global Brand Vice President Veronique Mura. The campaign, which includes a new website and advertising, accompanied by the rollout of a new visual identity and packaging, kicks off the brand’s strategy to reinvigorate and drive an emotional connection between Jim Beam and the next generation of consumers. Jim Beam announced the launch of its new global brand campaign to celebrate the notion that “People Are Good For You.”
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